Just been reading the February New Zealand Engineering News. An article in there mentions that the output of their CNC controllers range from 8.9 to 100 "Arms" and later they mention another product has an output of 20+20 "Arms". Now, I may not be fully conversant with all aspects of CNC control design but I am prepared to bet that they meant to say Amps.
My guess is that this company employed a non specialist to write their press release and stuck it straight into print without proof reading it. The press release has been internationally released and an internet search reveals that it has been copied word for word on several industry sites. It may not be a big thing but when companies are trying to project a professional image, mistakes like this can be fatal.
The lesson here is to employ a writer who can tell his "Arms" from his elbow.
Monday, March 16, 2009
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